BRIEF. 

Identify an issue, challenge or opportunity presented by the global scale of education around 

2027 – ten years from now. Design a product, service or campaign to address it.

ISSUE. 

Today, when young people write, they generally do it digitally. That means they are constantly dealing with autocorrectors. 

 

The issue is autocorrectors correct you — but they don’t teach you.

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STRATEGIC THINKING.

Digital devices are part of everyone’s day to day. Whatever device it is, they all have one thing in common: we always use a keyboard.

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LA IDEA.

A brand new keyboard which will be present every time the user communicates through any digital device — meaning practically every day.  

 

SpeechTip won’t just correct your misspelled words. It will also give you the most suitable synonyms there is tho them.

 

Whenever you have already use one of these synonyms several times, it will switch to a new one so you don’t ever have to stop learning. 

 

Don’t just speak. Speech.

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